A triggered marketing campaign is an automated way of sending push notifications to customers when an event occurs.

Below are two events that are supported by a triggered marketing campaign.


1. Customer -> Tier change
Tier change in a customer profile can trigger an automated push by setting the previous tier and the new tier. This is used mainly when Loyalty is enabled in the platform and customers are notified when their tier was changed after fulfilling conditions to be upgraded.


2. Customer -> Group change

Group change in a customer profile can trigger an automated push by setting the previous group and the new group.