Once a customer downloads your app - they will receive a welcome email.

Time to set up yours and welcome them warmly!

We will need to set up yours for the app - below are some tips & guidance for you to provide 📲

This is one of the samples for welcome emails that you could set up:

A welcome email can include several elements that you might want to add:



You could include your logo to be the header of the welcome email.

Featured Image

The dimensions of the header image in this design is using 1200 x 640 pixels.

(App showcase, discount code on first order..)

Discount Code

Incentivizing customers on the first order is always a good idea.

Click here to prepare a launch discount code to incentive your customers on their first purchase.

Personalize your Emails

Most email marketing tools include personalization features that enable you to do things such as referring to each subscriber by their name. It’s a small touch, but it makes your emails feel less like cookie-cutter content.

Avoid overly formal language.

Using formal phrases can make your emails sound less like friendly messages and more like business meetings. You want your readers to feel at ease and think about you as someone that wants to help them, so try not to sound too stiff!

The right tone can work wonders for your emails, and it might just be the ticket to getting subscribers to read your future messages, so keep things friendly!

Call to Action button (CTA)

There are literally thousands of different types of calls to action. You can use a call to action whenever you want the user to do something or respond in some way.

A CTA can be used to spur users to take any step: download a PDF, fill out a form, buy a product, or even just click through to another page.

Here are some of the most common types of CTAs:

➡️ Browse the app now

➡️ Information-gathering forms

➡️ Contact us

➡️ See you on the app (Deep link to redirect to the app)

➡️ “Try it Now”

➡️ Social media share buttons/widgets


Does it really need a footer? No, technically a footer isn’t required however, it’s a valuable and effective place to include important content and can be critical for engagement.

Important note: Try to create the welcome email in HTML language, click here for the article on Creating a Simple Responsive HTML Email.

Action to do from your side to get ready to go live🚀🚀 :

Please submit here your welcome email template to the Customer Success Team via this form here.

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