One of the biggest challenges when developing mobile apps is the promotion you need to do right after launch to attract more people in it. If you're looking for ways to solve this challenge successfully, here are the curated strategies you can apply.

1. Leverage your website and blog

Your website can be a great asset for your mobile app promotion as a communication channel to create awareness and increase visibility. Craft a dedicated spotlight to promote your app with the "Get Our App" button that directs people to your listing in the app store.

Blogging is a great way to set a broader audience and raise awareness of your app.

2. Optimize ASO strategy

Getting featured within app stores is an essential method for app discovery. Thus, it would be best to have an App Store Optimization strategy to help you jump to the top of the results page. Determine keywords throughout various app listing sections and combine the keywords with an eye-catching icon to attract more audiences.

With the right keywords, ASO can help to ensure your app is easily discoverable.

3. Consider social media paid ads

Social media are an excellent marketing strategy for mobile app promotion, even the paid ones. Select channels where your audience is the most active and create an instant buzz. Share any updates on app-related and other helpful content to catch the audience's attention.

Creating content for social media is an excellent strategy to fetch active followers to learn your new apps.

4. Use influencer marketing

Influencer marketing uses Key Opinion Leaders (KOLs) to reach users and promote your app. You can give certain influencers an exclusive preview to introduce your app. This strategy will allow you to be in front of a large population of social users that would otherwise be missed by conventional push.

Bumble dating app got a chance to expand its target audience with a social media influencer collaboration.

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