The goal of marketing automation is to help you identify potential customers and automate your sales conversion. From analysing customers' behaviours to personalising your marketing, Kaddra Audience simplifies your workflows so that you can sell more, more often.

In case you may not know, here are 3 tips you can use to get the best out of our Kaddra Audience tool:

1. Saved audience filters

Saving your audience filters help you create unique customer segments that can be retargeted with personalised marketing campaigns. You can leverage our ready-to-go push notification campaign templates to automate your marketing outreach. This setup enables you to constantly reach your audience dynamically.

Choose the campaign from the prepared list to identify the targeted reach to keep your customers in the loop.

2. Design your customer data and analytic

Your customers’ behaviours offer great insights to your marketing strategy. Kaddra’s Audience tool captures real-time data on your customers’ behaviours to help optimise your campaigns and improve conversion.

With Kaddra Audience, you gain the power of deep data to enrich your marketing.

3. Connect with your target market using geofencing

Geofencing is a cutting-edge tool which truly localises your customers. In a nutshell, the geofencing feature will target and identify customers based on their last known location. This Audience feature is best utilised when you want to run an in-store campaign promotion and drive foot traffic.

Allows you to create audiences based on selected locations and send custom-tailored remarketing messages to these groups.

We hope these tips are helpful to your campaign planning! Please reach out to us anytime if you need support on the Audiences settings.

Did this answer your question?