To direct people to your app listing in the app store, you can promote your branded mobile App by placing a "Get Our App" button on your business website and emails.
When viewed on mobile, a badge to your website will route customers checking your website to the app stores.
The below code needs to be included in the header of the website:
<meta name="apple-itunes-app" content="app-id=14xxxxxxxx">
<meta name="google-play-app" content="app-id=com.vxxxxxx.cem.members.app">
Highlighted ID’s from these tags should directly route to the app in Apple App Store and Google Play store same as the links below:
App links to Apple and Google App store: