Is your business compelled to offer a steep discount to customers during the overhyped “mega sales festivals” like the 9.9, 10.10 Sale?
Popularised by the online marketplaces, these “shopping festivals” pits businesses against each other in a race to the bottom.
Discount-driven tactics may show short-term gains in new customer growth; However, using discounts constantly can be harmful to your brand on many levels. Beyond hurting your profit margin, you may also lose the customers you acquired if a competitor offers lower prices.
Change the game!
Start a loyalty program with attractive rewards so your customers will
stick around, shop more and more often, and keep your business safe from the high risks of the discount game.
Find out more about setting up your loyalty program here